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As consumers become increasingly dependent on their mobile devices for communications and personal information, the loss or damage of a handset can be devastating. Re-entering address book information can take hours and some personal content may never be replaced. Phone Back-Up, the latest solution in the Memova® Mobile portfolio, offers service providers a powerful opportunity to deliver a unique and valuable service to their subscribers.
Ease of Use
Unlike other solutions that require users to use cables to connect to a PC and configure software, Phone Back-Up provides a simple solution to back-up, share and synchronize personal contacts and content while on the go.
Content Protection
Personal content and contacts are valuable and if they are lost, it can be extremely disruptive and time-consuming (and in some cases impossible) to re-create this information. Phone Back-Up uses the service provider's network to provide a safe place to store mobile content and contacts.
Rich User Experience
Consumers are demanding a rich and user-friendly experience that is consistent across the mobile device, web and desktop.
Business Model
Phone Back-Up gives service providers the ability to create new revenue streams through a variety of pricing models - including one-time charging models, subscription service fees, or pay per use fees. In addition, because Phone Back-Up keeps subscribers' content safely stored and backed-up on the network, there is a significant incentive for subscribers to remain loyal to their service provider.
To learn more about the Memova Mobile portfolio, contact Critical Path.
Download more information on Phone Back-Up 
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